News & Events

News & Events

Miles for Hope Promotes Inaugural Run/Walk on Milwaukee Billboards

Creating recognition for a new event can be a daunting task, but not when you use Lamar Advertising Company's network of digital billboards. Miles For Hope credits their successful inaugural 5K Run/Walk in part to the advertising power harnessed by our locations.

Using high impact digital displays, the out-of-home advertising campaign reached audiences around Milwaukee and generated buzz for Miles for Hope's inaugural event.

Miles For Hope Digital Billboard Lamar Advertising Milwaukee

Below is an excerpt from a letter sent to Lamar Advertising of Milwaukee from Miles for Hope:

Lamar Advertising was a help to Miles for Hope 5K run/walk for Brain Cancer Awareness, the minute I reached out to them. They provided Miles for Hope with over 10 billboards in the Waukesha/Milwaukee area. I think part of the success to the event was due to the advertising through Lamar.  Their account executive was absolutely great to work with, and I definitely look forward to working with him and the company again.

Brianne Bennett
Event Organizer, Miles for Hope

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Oct 17, 2016

Government Used Digital Billboards to Post Emergency Messaging During Hurricane Matthew

Using Twitter, state agencies in Georgia posted targeted emergency messages directly to Lamar's digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out-of-home advertising.

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Sep 29, 2016

Lamar Advertising Company to Release Third Quarter Ended September 30, 2016 Operating Results

Lamar Advertising Company (Nasdaq: “LAMR”) will release its third quarter ended September 30, 2016  earnings report before the market opens Thursday, November 3, 2016.

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