News & Events

News & Events

Miles for Hope Promotes Inaugural Run/Walk on Milwaukee Billboards

Creating recognition for a new event can be a daunting task, but not when you use Lamar Advertising Company's network of digital billboards. Miles For Hope credits their successful inaugural 5K Run/Walk in part to the advertising power harnessed by our locations.

Using high impact digital displays, the out-of-home advertising campaign reached audiences around Milwaukee and generated buzz for Miles for Hope's inaugural event.

Miles For Hope Digital Billboard Lamar Advertising Milwaukee

Below is an excerpt from a letter sent to Lamar Advertising of Milwaukee from Miles for Hope:

Lamar Advertising was a help to Miles for Hope 5K run/walk for Brain Cancer Awareness, the minute I reached out to them. They provided Miles for Hope with over 10 billboards in the Waukesha/Milwaukee area. I think part of the success to the event was due to the advertising through Lamar.  Their account executive was absolutely great to work with, and I definitely look forward to working with him and the company again.

Brianne Bennett
Event Organizer, Miles for Hope

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How OOH Advertising is Moving Beyond Awareness

Outdoor advertising is not just a vehicle for raising awareness, it can also drive purchase consideration and intent, and be used to communicate brand positioning.

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Nov 3, 2016

Lamar Advertising Company Announces Third Quarter 2016 Operating Results

Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company’s operating results for the third quarter ended September 30, 2016.

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