News & Events

News & Events

Miles for Hope Promotes Inaugural Run/Walk on Milwaukee Billboards

Creating recognition for a new event can be a daunting task, but not when you use Lamar Advertising Company's network of digital billboards. Miles For Hope credits their successful inaugural 5K Run/Walk in part to the advertising power harnessed by our locations.

Using high impact digital displays, the out-of-home advertising campaign reached audiences around Milwaukee and generated buzz for Miles for Hope's inaugural event.

Miles For Hope Digital Billboard Lamar Advertising Milwaukee

Below is an excerpt from a letter sent to Lamar Advertising of Milwaukee from Miles for Hope:

Lamar Advertising was a help to Miles for Hope 5K run/walk for Brain Cancer Awareness, the minute I reached out to them. They provided Miles for Hope with over 10 billboards in the Waukesha/Milwaukee area. I think part of the success to the event was due to the advertising through Lamar.  Their account executive was absolutely great to work with, and I definitely look forward to working with him and the company again.

Brianne Bennett
Event Organizer, Miles for Hope

Read more customer success stories »

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

Read more »

Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

Read more »