News & Events

News & Events

88Nine Promotes Radio Station on Milwaukee Billboards

Where's the best place for radio stations to advertise their programming and bring in new listeners? On roadways of course! 88Nine Radio Milwaukee worked with Lamar Advertising to increase brand awareness and reach drivers in Milwaukee.

Using high impact bulletin billboards and digital displays, the out-of-home advertising campaign reached audiences around Milwaukee and generated buzz for the radio station.

88.9FM Billboard Lamar Advertising Milwaukee

Below is an excerpt from a letter sent to Lamar Advertising of Milwaukee from 88Nine Radio Milwaukee:

Lamar Advertising was a great way for us to create added awareness and buzz for our radio station. Their team was extremely helpful in working with us, as a non-profit organization, to help secure some very high profile interstate locations to maximize our campaign. We worked with them to create a plan that enabled us to get our message to the masses through a targeted billboard campaign for the first half of 2015. We received a lot of great feedback both from new and current listeners!

Peter Adams
Marketing and Promotions Manager, 88Nine Radio Milwaukee

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Jun 20, 2017

Lamar Advertising Company Announces Key Promotions in its Sales Division

Lamar Advertising Company is pleased to announce the promotions of two key individuals at the company’s headquarters in Baton Rouge: John Miller, previously Vice President and Director of National Sales, has been named Senior Vice President of Sales and Sales Operations, and Rachel Roger, previously National Sales Account Executive, will become National Sales Manager.

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Jun 6, 2017

Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology for Paramount Pictures’ Transformers: The Last Knight

Lamar Advertising Company and Paramount Pictures have unveiled a dynamic, technology-led digital out-of-home advertising campaign to promote the upcoming film release of Transformers: The Last Knight. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

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