Where's the best place for radio stations to advertise their programming and bring in new listeners? On roadways of course! 88Nine Radio Milwaukee
worked with Lamar Advertising to increase brand awareness and reach drivers in Milwaukee.
Using high impact bulletin billboards and digital displays, the out-of-home advertising campaign reached audiences around Milwaukee and generated buzz for the radio station.
Below is an excerpt from a letter sent to Lamar Advertising of Milwaukee from 88Nine Radio Milwaukee:
Lamar Advertising was a great way for us to create added awareness and buzz for our radio station. Their team was extremely helpful in working with us, as a non-profit organization, to help secure some very high profile interstate locations to maximize our campaign. We worked with them to create a plan that enabled us to get our message to the masses through a targeted billboard campaign for the first half of 2015. We received a lot of great feedback both from new and current listeners!
Marketing and Promotions Manager, 88Nine Radio Milwaukee
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