News & Events

News & Events

88Nine Promotes Radio Station on Milwaukee Billboards

Where's the best place for radio stations to advertise their programming and bring in new listeners? On roadways of course! 88Nine Radio Milwaukee worked with Lamar Advertising to increase brand awareness and reach drivers in Milwaukee.

Using high impact bulletin billboards and digital displays, the out-of-home advertising campaign reached audiences around Milwaukee and generated buzz for the radio station.

88.9FM Billboard Lamar Advertising Milwaukee

Below is an excerpt from a letter sent to Lamar Advertising of Milwaukee from 88Nine Radio Milwaukee:

Lamar Advertising was a great way for us to create added awareness and buzz for our radio station. Their team was extremely helpful in working with us, as a non-profit organization, to help secure some very high profile interstate locations to maximize our campaign. We worked with them to create a plan that enabled us to get our message to the masses through a targeted billboard campaign for the first half of 2015. We received a lot of great feedback both from new and current listeners!

Peter Adams
Marketing and Promotions Manager, 88Nine Radio Milwaukee

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Oct 17, 2016

Government Used Digital Billboards to Post Emergency Messaging During Hurricane Matthew

Using Twitter, state agencies in Georgia posted targeted emergency messages directly to Lamar's digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out-of-home advertising.

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Sep 29, 2016

Lamar Advertising Company to Release Third Quarter Ended September 30, 2016 Operating Results

Lamar Advertising Company (Nasdaq: “LAMR”) will release its third quarter ended September 30, 2016  earnings report before the market opens Thursday, November 3, 2016.

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