Baton Rouge, LA – March 18, 2011 – March Madness fans have something to look at besides the car in front of them while stuck in traffic now. Lamar Advertising (Nasdaq: LAMR) and Turner Media Group recently launched a digital campaign that transforms 19 of Lamar’s digital billboards into giant scoreboards with live-streaming updates from the NCAA Men’s Basketball Tournaments airing on the CBS, TNT, TruTV and TBS networks.
“Some of the biggest moments in sports come during the NCAA basketball tournament every year,” said Lamar Digital Strategist Ian Dallimore. “Fans won’t miss a minute of game scores while in transit, thanks to Lamar’s digital billboards.”
Those who live in Atlanta, Chicago, Detroit and Dallas will be privy to NCAA live scores and local channel information as they drive by digital billboards in those markets. In the hours leading up to the game, the billboards display schedule information for the TV networks showing the games and a countdown before the tournament begins. At tip off, the digital displays immediately transform into live score boards. The information rotates from games airing on CBS, TNT, TruTV and TBS.
(Images from left to right on Lamar digital billboards: NCAA March Madness display with network information; Live countdown to NCAA March Madness; Live-streaming scores from the NCAA Tournament games airing on the CBS, TNT, TruTV and TBS networks.)
The campaign showcases how outdoor advertising can be used to both compliment and drive traffic to the television medium. The campaign runs from February 28, 2011 to March 25, 2011, with live scores starting on March 17, 2011 at 6:30pm EST.
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Manager of Marketing Communications
Founded in 1902, Baton Rouge-based Lamar Advertising Company is a leading outdoor advertising firm operating over 150 outdoor advertising companies and 60 transit advertising companies in 44 states, Canada and Puerto Rico. They reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. Lamar is also the nation’s leader in the highway logo sign business, with operations in 22 states and the province of Ontario, Canada.