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"MillerCoors has focused its marketing primarily on package innovation and I feel that Outdoor is the most effective way of communicating these innovations to our consumer."

W. Scott Simmen

Brand Manager, W&L Sales Company Inc.

"We like to have a constant presence out there and feel that for the money, billboards are the way to go. We have had much success with this type of advertising and plan on doing this in each and every market."

Jim Greggory

Marketing Manager, ProCare