News & Events

News & Events

Lamar Advertising Installs New Digital Billboards in Los Angeles

Lamar Advertising Company is expanding its digital out-of-home network with two new digital billboards in the Los Angeles market. The new billboard structure is located on the I-5 Freeway 500 ft south of East Slauson, with digital displays reaching north and southbound traffic.

The I-5 Freeway is one of the heaviest traveled arteries in the entire Los Angeles market. The new displays reach consumers traveling between Downtown Los Angeles and Orange County, and is the only digital billboard on the I-5 Freeway.

The new digital billboards offer advertisers excellent visibility and feature technological capabilities that take outdoor advertising to a new level. Advertisers can change their message weekly, daily, hourly or in real time, display live data (sports scores, countdowns, trending items, etc.), feature user-generated content from social media channels and more.

Please contact the Lamar Advertising of Los Angeles office at (323) 933-3222 for additional information, pricing and availability.

New Digital Billboard Lamar Advertising of Los Angeles
Lamar's new digital billboard located on the I-5 Freeway 500 ft. south of East Slauson facing north.

New Digital Billboard Lamar Advertising of Los Angeles
Lamar's new digital billboard located on the I-5 Freeway 500 ft. south of East Slauson facing south.

Lamar Advertising Company has more than 2,000 digital billboards across North America.

Learn more about digital billboards »

Jun 20, 2017

Lamar Advertising Company Announces Key Promotions in its Sales Division

Lamar Advertising Company is pleased to announce the promotions of two key individuals at the company’s headquarters in Baton Rouge: John Miller, previously Vice President and Director of National Sales, has been named Senior Vice President of Sales and Sales Operations, and Rachel Roger, previously National Sales Account Executive, will become National Sales Manager.

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Jun 6, 2017

Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology for Paramount Pictures’ Transformers: The Last Knight

Lamar Advertising Company and Paramount Pictures have unveiled a dynamic, technology-led digital out-of-home advertising campaign to promote the upcoming film release of Transformers: The Last Knight. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

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