Baton Rouge, LA – June 13, 2012 – Sports fans can now play an active role in determining the sports coverage displayed on digital billboards, thanks to a new interactive campaign from Lamar Advertising (NASDAQ: LAMR), ADstruc and Bleacher Report.
For the next two weeks, Bleacher Report, one of the fastest-growing sites on the Internet and the Web's fourth largest sports media destination with more than 30 million monthly unique users, is posting their real-time Team Stream content on Lamar Advertising Company’s digital billboards in eight markets. The campaign allows sports fans to interact with the content and choose updates on any team they want.
The technology is the first of its kind and leverages localized twitter handles to provide a custom feed. If a sports fan wants to change the news displayed on a digital billboard to a different team, they simply have to tweet @bleacherreport with any team name and the stream will change instantly to that team’s news.
(Image: Bleacher Report creative running on one of Lamar Advertising Company’s digital billboards in Milwaukee.)
“We were looking for a fun and tech-savvy way to show sports fans that we cover teams better than anyone else,” said David Finocchio, Co-Founder of Bleacher Report. “We took one our crown content jewels—our Team Stream app—and were able to leverage the content and illustrate to fans how they can personalize it.”
The campaign – Bleacher Report’s first-ever brand buy – was made possible through a partnership with ADstruc and Lamar Advertising Company who aim to bring digital technology to the outdoor advertising industry. Capitalizing on the real-time nature of social media, live feeds and digital out-of-home is part of a new advertising strategy that is reinventing outdoor and keeping customers engaged.
"We were super pleased to work with Bleacher Report and bring their vision of a social, interactive billboard to life,” said John Laramie, CEO of ADstruc. “Through our platform, and in partnership with Lamar Advertising Company, we made it extremely simple for Bleacher Report to hyper target Lamar’s inventory and launch this innovative campaign."
Lamar Advertising’s digital billboards in Chicago, Milwaukee, Kansas City, Dallas, Oklahoma City, Atlanta, New Orleans and Indianapolis are being used for the campaign. The campaign runs through June 16, 2012.
About Lamar Advertising Company
Founded in 1902, Baton Rouge-based Lamar Advertising Company is a leading outdoor advertising firm operating over 150 outdoor advertising companies and 60 transit advertising companies in 44 states, Canada and Puerto Rico. They reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. Lamar is also the nation’s leader in the highway logo sign business, with operations in 22 states and the provinceof Ontario, Canada.
About Bleacher Report
Bleacher Report (B/R) is the web’s leading publisher of original and entertaining sports content and one of the fastest growing sports media websites in the U.S.
Since its founding in 2006, B/R has built a loyal audience of 30 million unique monthly visitors. That brand appeal—along with a data-driven publishing model that pools the creative talents of passionate writers and a professional editorial team—has made the network the fourth largest sports media destination.
B/R's dynamic contributor community specializes in reader-friendly coverage of real-time news stories, producing upwards of 1,000 original daily content items in entertaining multimedia formats. By channeling that content through a five-star "Team Stream" mobile app and the Web's most popular email newsletters, B/R delivers its engaging digital media experience to fans all over the world.
ADstruc is the leading buying platform for the outdoor advertising industry, including both traditional and digital Out-of-Home media. With an emphasis on data-driven planning, we help agencies, national brands, and local businesses discover and efficiently purchase Out-of-Home media campaigns that deliver tangible and measurable results. ADstruc’s cloud-based solution also allows outdoor advertising vendors to easily manage their inventory online and interact with new and existing clients in real-time.