News & Events

News & Events

Local Businesses Use Billboards and Radio to Maximize Exposure in Little Rock

Little Rock, AR – February 11, 2015 – Consumers in Little Rock will be able to experience the full scope of P.I. Roofing’s advertisements via plugs on Crain Media’s local radio station 96.5 FM and two highly visible billboards from Lamar Advertising Company along the city’s interstates.

The double exposure through out-of-home and radio comes on the heels of a recent partnership between Crain Media and P.I. Roofing. P.I. Roofing President Joel Johnson sponsors Dave Elswick’s show on 96.5 FM. As part of the partnership, 96.5 FM also included P.I. Roofing on billboards in Little Rock to cross-promote and increase exposure for both businesses.

Out-of-home media both complements and extends the reach of radio, resulting in a mutually beneficial partnership for both businesses.

“Radio exposure and outdoor advertising reach a mobile audience, and the combination of the two mediums results in increased exposure,” said Jack Lankford, Marketing Consultant of Lamar Advertising Company in Little Rock. “Outdoor advertising increases the reach of radio campaigns by providing exposure to a wider audience that might not be listening to the station at the time that the message airs.”

96.5 FM Dave Elswick Show and PI Roofing Billboard Lamar Advertising Little Rock
96.5 FM and P.I. Roofing promote their businesses on Lamar Advertising Company’s billboard space in Little Rock, AR.

“Joel and I always look outside the box for ways to brand our respective products. This works,” said Dave Elswick, 96.5 FM Radio Host. “I’m glad we were able to put our resources together and get our messages out concerning our separate businesses. This is a great way to advance both businesses for maximum exposure.”

P.I. Roofing President Joel Johnson also expressed his excitement for the partnership.

“I have had the pleasure of working with Dave Elswick for many years,” Johnson said. “I am excited to partner with him using outdoor advertising.”

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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website or contact us for additional information.

Press Contact:

Jack Lankford
Marketing Consultant
Lamar Advertising Company
(501) 562-2476

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