News & Events

News & Events

Lamar Advertising Launches Final Phase of Billboard Campaign for Opening of New Jeff Ruby's Steakhouse in Lexington

Lexington, KY – April 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, this week launched the third and final phase of a billboard campaign in Lexington, KY designed to generate maximum awareness of and excitement for this week’s opening of a Jeff Ruby’s Steakhouse. 

Launched in January, each phase of the campaign has utilized the same premier Lamar billboard located at one of the busiest intersections in Lexington near multiple restaurants, auto dealerships, a hospital and major retailers. 

The first phase, which ran from January to March, featured a silhouette of Jeff Ruby, considered one of the most prominent restaurateurs in the country. 

Jeff Ruby Bulletin Lamar Advertising of Lexington

The second billboard, which debuted in the middle of March, displayed a message designed to continue generating excitement for the forthcoming opening of the restaurant.

Jeff Ruby Bulletin Lamar Advertising of Lexington

This week, the third and final billboard, featuring a lit-up cigar and smoke, has gone live in conjunction with the opening and will be on display through the middle of June. 

Jeff Ruby Bulletin Lamar Advertising of Lexington

Jeff Ruby’s Steakhouse is a popular steak, seafood and sushi chain with additional locations in Cincinnati, Columbus, Louisville and Nashville. 

About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 348,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,200 displays. Please feel free to explore our website www.lamar.com or contact us at hello@lamar.com for additional information.


Press Contact: 

Kurt Recker
Lamar Advertising of Lexington
(859) 255-5592 ext. 303
krecker@lamar.com

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