Attracting between 35-40 million tourists a year, Las Vegas is a target-rich venue for Out-of-Home advertising. The greater Las Vegas area is comprised of nearly 1.9 million residents and has the power to entice every audience by hosting thousands of daily visitors from around the world. Las Vegas promotes itself as the world’s leading destination for meetings, conventions, tradeshows and programs by offering business incentive opportunities. As the host to over 55 of the largest trade shows, Las Vegas has an average of over 3 million visitors monthly that comprise technology, healthcare, high fashion, auto, electronics, construction, retail and many more key industries. Las Vegas is also home to special events that draw higher income individuals with discretionary income, including professional golf tournaments, NASCAR, Super Bowl, Final Four, National Finals Rodeo & New Year’s Eve. Lamar Advertising of Las Vegas offers advertisers both traditional and digital billboards to offer continuous exposure to tourists and locals in Las Vegas.

In addition to its billboard inventory, Lamar has a variety of airport advertising displays in McCarran International Airport. McCarran International has over 43 million annual visitors and 9th largest airport in the United States. Every major media market is a feeder to this airport, including Los Angeles, San Francisco, Phoenix, Chicago, Denver, New York, Seattle, Dallas and Atlanta. There is no better location to reach such a broad spectrum of your national, international and regional customers as in Las Vegas’ McCarran International Airport. Just minutes from the resorts and convention centers on the famed “Strip”, McCarran is the first chance to reach your target audience in Las Vegas. Great demos, a mix of business and leisure travelers, and equally male and female travelers with higher-than-average discretionary income travel through this gateway to the “City of Lights” and the “Convention Capital of the World.”