Baton Rouge, LA – October 13, 2011 – Outdoor advertising meets mobile technology with RoadNinja™, a new interstate travel app for the iPhone from Lamar Advertising Company (Nasdaq: LAMR). The location-based app, powered by Foursquare, helps consumers find what’s available at upcoming exits (restaurants, lodging, gas, etc.) and also delivers location-specific promotions.
RoadNinja™ users determine the best exit to take by browsing selected business categories or by searching for a specific point of interest. Six default categories are listed at each exit, but users can choose from over 25 additional options to modify categories displayed. “This app is a must-have for road trips,” said Sean Reilly, CEO of Lamar Advertising. “RoadNinja™ allows consumers to see what’s available at any exit – even if it’s 3,000 miles ahead – as they travel on the interstate. They now have the ability to plan ahead and find their preferred gasoline brand, their favorite restaurant chain and their no fee ATM all at the same exit.”
RoadNinja’s social media component differentiates itself from other navigational travel apps. Travelers can add reviews, ratings and photos to business listings on the app, share promotions and reviews on Facebook and check-in on Foursquare. Advertisers can link their corporate twitter feed directly to the driving public.
Cost-conscious travelers can tap the promotions icon to learn about specials and savings. “The promotions feature is a valuable resource for consumers, while also providing Lamar’s local and national clients the ability to engage customers using digital promotions to enhance directional advertising campaigns,” said Reilly.
Businesses that advertise with Lamar will have the opportunity to connect with consumers by adding a promotion and displaying their business logo on the app at no extra charge. “The promotional feature is available to Lamar customers only,” said Reilly. “It’s our way of saying thank you to our loyal clients and providing them with more value.”
Jason’s Deli is the first national chain to add a promotion to the app. Lamar Advertising is also forming a partnership with one of the nation’s leading online coupon providers to provide over 15,000 coupons on the app.
Lamar Advertising’s media space, located across more than 200 markets nationwide, will be used to support the launch of RoadNinja™. A variety of graphics displaying the new app will be posted on over 1,000 digital and static billboards. The advertising campaign starts on October 10, 2011 and will run through the end of the year.
Lamar Advertising partnered with Atlanta-based digital strategy firm Digital Scientists to develop the app. RoadNinja™ will be available to download free on the iTunes store October 13, 2011. The Android version is expected to launch in December 2011.
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About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale.