News & Events

News & Events

Lake Charles Billboards Honor Fallen Louisiana State Trooper

Lamar Advertising Company has dedicated space on digital billboards in Lake Charles to honor fallen Louisiana State Trooper Steven Vincent. The 44-year-old veteran trooper was shot and killed Sunday in the line of duty. 

Lamar is using 12 of its digital billboards in Lake Charles to display a tribute to the fallen trooper from August 25 - 31. Please click here for a map of the locations.

Lamar Advertising Lake Charles

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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