News & Events

News & Events

Lamar Advertising Company Supporting New Out of Home (OOH) Industry Campaign Challenging Ad Community to ‘Get Out of Home’

Lamar Allocating National Media Network, Including Both Digital and Static Billboard Inventory, for New Ad Campaign Targeting Advertisers & Agencies 

October 1, 2018 – Baton Rouge, LA – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is supporting the Outdoor Advertising Association of America’s (OAAA) new campaign, launched today, designed to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. The “Get Out of Home” campaign, created by agency of record Publicis New York, highlights how the medium competes with and compliments online and mobile advertising. See work here: https://oaaa.sharefile.com/d-s2857456565347528 

“Today’s advertising creatives and media planners grew up with the internet in the palm of their hands; they get digital media and push it forward,” said Stephen Freitas, OAAA’s chief marketing officer. “We want to show them some ideas are too big to stay trapped online. Bold ideas need a bold platform.”

Freitas added, “Our goal is to spark conversation about how today’s responsive, engaging OOH medium can elevate any idea, creating magnetism and distinction.”

For the next month, Lamar will feature creative from the “Get Out of Home” campaign on nearly 1,000 of its digital billboards across the country and on 22 static billboards in Austin, Chicago, Dallas, Detroit and Seattle. Nationwide the campaign is being featured on more than 50,000 OOH units, including 27 digital screen networks, in 30 major U.S. markets.


The “Get Out of Home” campaign creative running on Lamar’s billboard inventory in Seattle.


Lamar dedicated space on nearly 1,000 digital billboards across the U.S. in support of the “Get Out of Home” campaign.

“With advancements in audience profiling and targeting, access to detailed demographics and analytics and the ability to embed interactive technologies into campaigns, there has never been a better time for advertisers to leverage the power of OOH to reach, connect and engage consumers and key target audiences,” said Sean Reilly, CEO of Lamar Advertising Company. “We are proud to lend our support and make our nationwide media network available to the OAAA and the ‘Get Out of Home’ campaign.”

Josh Horn, Creative Director, Publicis New York, commented, “OOH has become the ultimate stage for brands to get their message seen. It’s contextual, measurable and responsive. We wanted to celebrate its power to amplify today’s best campaigns."

About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 348,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,900 displays. Please feel free to explore our website www.lamar.com or contact us at hello@lamar.com for additional information. 

About OAAA
The Outdoor Advertising Association of America (OAAA) is the national trade association for the $7.8 billion US out of home advertising (OOH) industry, which includes digital out of home (DOOH), and is comprised of billboards, street furniture, transit advertising, and place-based media. Comprised of 800+ member media companies, advertisers, agencies, ad-tech providers, and suppliers that represent over 90 percent of the industry, OAAA is a unified voice, an authoritative thought leader, and a passionate advocate that protects, unites, and advances OOH advertising in the United States. OAAA-member media companies donate over $500 million in public service advertising annually. Every year, the industry celebrates and rewards OOH creativity via its renowned OBIE Awards (obieawards.org). For more information, please visit oaaa.org.

About Publicis Worldwide
Publicis Worldwide is a global creative agency providing change leadership for its clients. We believe that this era demands a combination of strategy, creativity and technology to enable our clients to Lead The Change in their own marketing transformation. We provide global solutions from brand reputation to commerce. With over 16,000 employees in 110 countries, clients include Axa, BNP Paribas, Capital One, Carrefour, Cartier, Citi, Engie, Heineken, L'Oréal, Luxottica, LVMH, Nestlé, Orange, P&G, Qantas, Red Lobster, Renault, Samsung, Sanofi, Seb, Siemens, Telefonica, Total & UBS. Publicis Worldwide is part of Publicis Communications, the creative solution hub of Publicis Groupe. www.publicis.com | @PublicisWW | https://www.facebook.com/pages/Publicis-Worldwide/205430832807607?fref=ts

Press Contact:

Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000
amcalpin@lamar.com

Sep 5, 2018

Lamar Advertising to Appear at the Goldman Sachs 27th Annual Communacopia Conference

Lamar Advertising Company today announced that Sean Reilly, CEO of Lamar Advertising Company, is scheduled to participate in a question-and-answer session at the Goldman Sachs 27th Annual Communacopia Conference in New York, NY on Thursday, September 13, 2018.

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Aug 22, 2018

Lamar Advertising Company Announces Cash Dividend on Common Stock

Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $0.91 per share payable on September 28, 2018 to stockholders of record of Lamar’s Class A common stock and Class B common stock on September 14, 2018.

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