News & Events

News & Events

Lamar Advertising Supports #GivingTuesday

Lamar Advertising Company is collaborating with JB+A again this year to support #GivingTuesday. Since the inception of #GivingTuesday in 2012, Lamar has generously provided pro bono digital billboards throughout the Greater Kansas City area to promote this global day of giving fueled by the power of social media and collaboration. This year, Lamar is donating 12 boards over a two week period, for an estimated 3,156,782 viewing impressions.  Lamar has donated 43 billboards over the last four years to help promote #GivingTuesday.

This year’s #GivingTuesday is less than two weeks away! (Dec. 1) Every year since its inception, the #GivingTuesday movement has had increasing success:
  • # 30,000+ partners in 68 countries including small businesses, nonprofits, government agencies and major corporations
  • # an estimated 470% increase in online donations on the Tuesday since 2012
  • # 32.7 million twitter impressions
  • # 750,000+ hashtag mentions
  • # 15.4 billion global impressions in print and social media

JB+A encourages all nonprofits to participate in #GivingTuesday, to benefit from great fundraising success when incorporating #GivingTuesday into their year-end fundraising efforts. Make sure your nonprofit benefits from bigger, better and smarter charitable giving this holiday season: click here for tips and tools.

Momentum is building. Anyone, anywhere can get involved in #GivingTuesday. And no matter who you are — individual, family, nonprofit, business — JB+A wants YOU to join the movement: spread the word, support a cause, make a gift, share your story.

For more great ideas on how you can join the movement, click here.

Jun 20, 2017

Lamar Advertising Company Announces Key Promotions in its Sales Division

Lamar Advertising Company is pleased to announce the promotions of two key individuals at the company’s headquarters in Baton Rouge: John Miller, previously Vice President and Director of National Sales, has been named Senior Vice President of Sales and Sales Operations, and Rachel Roger, previously National Sales Account Executive, will become National Sales Manager.

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Jun 6, 2017

Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology for Paramount Pictures’ Transformers: The Last Knight

Lamar Advertising Company and Paramount Pictures have unveiled a dynamic, technology-led digital out-of-home advertising campaign to promote the upcoming film release of Transformers: The Last Knight. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

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