Baton Rouge, LA – April 3, 2012 – Commuters in the city of Kelowna, BC, will have more eye-catching ads to look at on buses for the next three years, thanks to a new advertising contract renewal. Lamar Advertising Company (Nasdaq: LAMR) renewed their transit advertising agreement with Kelowna Regional Transit for an additional three year term through December 31, 2014.
“Kelowna is Canada’s third fastest growing city, and we are pleased to continue our relationship with The City of Kelowna,” said Darren Peck, Sales Manager of Lamar Transit Advertising.
Kelowna Regional Transit’s inventory consists of 70 buses, including seven Double Decker buses, serving 170,000 residents within the City of Kelowna, West Kelowna and Lake Country. The buses circulate more than 4.6 million kilometers annually in the hub of Canada’s Okanagan Valley. Lamar Transit Advertising connects advertising agencies and direct clients to the transit advertising medium, displaying advertisers’ messages on the interiors and exteriors of Kelowna buses.
“Renewal in Kelowna is a continuation of Lamar Transit Advertising’s plan to expand advertising services to transit authorities in Canada,” adds Peck. “We look forward to successful execution of the new contract and maximizing revenue growth for the City of Kelowna.”
(Images shown: Bus advertisements running on Lamar Transit Advertising’s space in Kelowna, BC.)
For additional information, images or general media inquiries please contact:
Manager of Marketing Communications
Sales Manager, Lamar Transit Advertising
Founded in 1902, Baton Rouge-based Lamar Advertising Company is a leading outdoor advertising firm operating over 150 outdoor advertising companies and 60 transit advertising companies in 44 states, Canada and Puerto Rico. They reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. Lamar is also the nation’s leader in the highway logo sign business, with operations in 22 states and the province of Ontario, Canada.