News & Events

News & Events

Indianapolis Law Firm Highlights Results with $100 Million Billboard

Indianapolis, IN – March 25, 2014 – Indiana personal injury law firm Keller & Keller wants to remind Hoosiers about their track record of success, and they’re asking for Lamar Advertising Company’s help with a bold “$100 Million” billboard.

Lamar Advertising offers customers the option of using extensions as part of a technique designed to maximize a board’s message and visibility, and Keller & Keller took advantage of this opportunity in a unique way.

Instead of assigning the extension to a limited section of the board, Lamar was able to put maximum focus on the firm’s “$100 Million” message by creating an extension that ran the majority length of the billboard, creating a forceful design.

“We approach each of our marketing platforms with an open mind," said Jim Keller. "I believe the collaboration with Lamar throughout the design process allowed us to create an extremely effective visual.”

A bold $100 Million message extending off Lamar Advertising’s billboard space separates Keller & Keller from the competition in Indianapolis.

“Our customers are always looking separate themselves from the competition,” said Lamar Advertising Account Executive Tom Hill. “A great way to achieve this is by using our custom extensions on billboards. Keller & Keller was aggressive with their extension design, and we expect it will be hard for people to miss as they drive by it.”

The $100 Million billboard will be one of two messages (the other being “Injured?”) that will appear throughout the Indianapolis metro area, including locations such as the Harding (State Road 37) exit on I-465 west bound and 38th Street and Lafayette.

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About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs.  Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. We have a lot to offer, but it all serves one purpose: helping our clients stand out. Please feel free to explore our website for additional information.

About Keller & Keller Injury Lawyers
Keller & Keller is a nationally recognized personal injury law firm with offices throughout Indiana, Michigan, and New Mexico. Since 1936, the firm’s primary focus has been helping people seek compensation for their personal injury claims and wrongful death lawsuits. For more information, please visit

Press Contacts:

Jim Keller Allie McAlpin Partner, Keller & Keller Marketing Communications Director
Keller & Keller Injury Lawyers Lamar Advertising Company (317) 926-1111 (225) 926-1000

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