News & Events

News & Events

Allison Transmission Celebrates 100th Anniversary with Speedway Billboards

Lamar Advertising Company’s Billboards Promote the Occasion in Speedway, IN

Baton Rouge, LA – May 21, 2015 – As more than 300,000 people travel to The Racing Capital of the World to celebrate the Indianapolis 500 this weekend, the world’s largest manufacturer of fully automatic transmissions for commercial-duty vehicles is celebrating a major milestone as well: its centennial. Allison Transmission has partnered with Lamar Advertising Company to spread the word about its 100th anniversary on two billboards located in the center of the action in Speedway, Indiana.

The billboards, located on Crawfordsville Road and West 16th Street in Speedway, offer continuous exposure to the community where Allison is headquartered, as well as thousands of race fans during the month of May. In addition to the outdoor advertising component, Allison is celebrating its centennial throughout 2015 with a variety of special events and activities.

“Lamar’s billboards are in excellent locations to help promote awareness of our centennial,” said Melissa Sauer, managing director of government and community relations for Allison Transmission. “They’re both a very short distance from the Indianapolis Motor Speedway where our history is strongly entwined.”

Allison traces its corporate lineage back to the founding of the Indianapolis Speedway Team Co. on Sept. 14, 1915. As a co-founder of the Indianapolis Motor Speedway and part owner of several racing teams, James A. Allison, a prominent entrepreneur, innovator and businessman, established a precision machine shop and experimental firm on Main Street in Speedway called the Allison Experimental Co. to support his racing endeavors. His dedication paid off when Howdy Wilcox drove his team’s No. 3 Peugeot to victory in the 1919 Indianapolis 500.

In the years that followed, the company evolved from working on race cars to becoming a leading manufacturer of both aircraft engines and, beginning in the mid-1940s, automatic transmissions. Today, Allison Transmission is the world's largest manufacturer of fully automatic transmissions for medium- and heavy-duty vehicles. With approximately 2,700 employees and a market presence in more than 80 countries, the company has manufacturing facilities in the U.S., Hungary and India.

“It is a pleasure to work with a company with heritage tied to the Indianapolis Motor Speedway,” said Account Executive Tom Hill at Lamar Advertising Company of Indianapolis. “Allison Transmission is such an important part of the Speedway community, and we are proud that billboard advertising has its place in the celebration.”

Allison Transmission Billboard Lamar Advertising Indianapolis
Allison Transmission celebrates its centennial with Lamar billboards on West 16th St. and Crawfordsville Rd. in Speedway.

The celebration will include events and community activities, including scholarships for local students.  The billboard campaign is scheduled to run through the end of May.

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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website or contact us for additional information.

About Allison Transmission
Allison Transmission (NYSE: ALSN) is the world’s largest manufacturer of fully automatic transmissions for medium- and heavy-duty commercial vehicles and is a leader in hybrid-propulsion systems for city buses. Allison transmissions are used in a variety of applications including refuse, construction, fire, distribution, bus, motorhomes, defense and energy. Founded in 1915, the company is headquartered in Indianapolis, Indiana, USA and employs approximately 2,700 people worldwide. With a market presence in more than 80 countries, Allison has regional headquarters in the Netherlands, China and Brazil with manufacturing facilities in the U.S., Hungary and India. Allison also has approximately 1,400 independent distributor and dealer locations worldwide. For more information, visit

Press Contacts:

Tom Hill
Senior Account Executive, Indianapolis
Lamar Advertising Company
(317) 484-0396

Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000

Melissa Sauer
Managing Director, Government and Community Relations
Allison Transmission
(317) 242-3855

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