Americans spend more time on social networks than on any other type of website. Almost one-third of all social media usage is now mobile. Since smartphones are consumers’ go-to tool for social media and internet searching, OOH advertising is a perfect way to reach these on-the-go consumers that spend so much time away from home.
Digital billboards across the county supplement advertising campaigns by putting your own posts, or your customer’s posts on a billboard in real time
. OOH advertising accelerates and amplifies digital, social, and mobile marketing campaigns, because it drives:
- Website traffic
- Online and mobile search
- Social media engagement
- Shopping and transactions
Source: Posterscope OCS Survey