Out-of-Home advertising is on 24/7/365, with no programming between ads. Because it is on all of the time, Out-of-Home is able to reach 96% of Americans each week.
Here are a few facts to consider about consumers when planning your ad campaign:
• Half are high mileage drivers
• 72% traveled somewhere by foot this week
• 56% commute by driving to work each day
68% of Americans say they make shopping decisions in their car. 82% of consumers shop on the way home. Outdoor can put you in the middle of that decision.
Source: Scarborough, Arbitron Out-of-Home Advertising Study