News & Events

News & Events

Lamar's Digital Billboards Display Tribute to Officers

Lamar Advertising of Hattiesburg displayed a tribute to the two fallen Mississippi police officers who were shot during a traffic stop.

Digital billboards displayed the two officers' photos as the funeral procession passed down Highway 98.

Lamar Advertising Hattiesburg Digital Billboard Officer Tribute

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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