Creative

Creative

Chipotle

Chipotle’s brand image is centered on a promise that their ingredients are high-quality, and therefore better than other Mexican and fast food restaurants. This creative using Lamar transit is a perfect way to advertise their promise. This full wrap tram states that they buy the best ingredients and therefore sell the best product. By using the shape of the tram to highlight their key product ‘the burrito’ Chipotle’s message is even more distinct to commuters who see it.