Lamar announced the #ThankfulThisHoliday campaign with a short video
, which was posted on YouTube
the week of Thanksgiving. They also ran teaser creative on digital billboards to drive traffic to the campaign video on YouTube from November 25 - 30.
In addition to promoting #ThankfulThisHoliday on social media and digital billboards, Lamar distributed a press release
to technology and media writers. The campaign generated positive press coverage in several media/marketing publications, resulting in 2,092,005 total impressions. They also featured a photo of the #ThankfulThisHoliday creative on their homepage, which linked to a webpage
with the campaign video and details.
Using the technological capabilities of its digital out-of-home network, Lamar displayed user-generated photos shared on Facebook, Twitter and Instagram on more than 750 digital billboards from December 1-31.