by Emily Saladino | USA Today
Art Everywhere US Times Square rendering, featuring Andy Warhol’s Campbell’s Soup Can (1964, Los Angeles County Museum of Art, Gift of Robert H. Halff through the Modern and Contemporary Art Council, © 2014 Andy Warhol Foundation / ARS, NY / TM Licensed by Campbell's Soup Co. All rights reserved.) and George Tooker’s The Subway (1950, Whitney Museum of American Art, New York, © George Tooker, courtesy of DC Moore Gallery, NY)
For those looking to bypass the velvet rope surrounding fine arts, Art Everywhere US
kicks off today in a fittingly popular location, New York City's Times Square. It is the world's largest outdoor art show, and it is coming to a movie theater, health club and shopping mall near you.
A star-spangled rendition of the British exposition
currently touring the United Kingdom, Art Everywhere is a crowd-sourced collection canvassing all American artistic movements. Through August 31, 2014, 58 pieces by American masters ranging from John Singer Sargent to Robert Mapplethorpe will be reproduced and displayed in 50,000 public locations nationwide.
Art Everywhere US billboard, featuring Charles Shleer’s Classic Landscape (1931, National Gallery of Art, Washington DC, Collection of Barney A. Ebsworth)
"It is a sizeable undertaking," says Max Anderson, Director of the Dallas Museum of Art
and master of understatement. In January 2014, Anderson personally secured the participation of four other national art institutions: New York City's Whitney Museum
, the Art Institute of Chicago
, the Los Angeles County Museum of Art
and the National Gallery of Art
in Washington DC.
Each of the five museums composed a list of 30 pieces that could "tell the story of American art," explains Anderson. "We had to look at rights cleared, permissions needed, and the quality of reproducible imagery. After that, we shared our lists, did a bit of horse-trading and eventually winnowed the list down to 100."
Art Everywhere US rendering, featuring Edward Ruscha’s Hollywood (1968, Los Angeles County Museum of Art, © Edward Ruscha)
If Anderson and his contemporaries charted the course for this road trip through American art, Outdoor Advertising Association of America
(OAAA) is sitting shotgun. The trade association secured the 50,000 public spaces where the works will appear, and covered all production costs for the participating institutions.
Online voters determined the final list of 58 works that will be displayed in public locations in all 50 states. Edward Hopper's "Nighthawks" received the most popular votes, and Hopper is one of a handful of artists with multiple works on the list. Other crowd favorites include Winslow Homer, Jasper Johns, Willem de Koonig and Mary Cassatt.
Art Everywhere US billboard, featuring Martin Johnson Heade’s Giant Magnolias on a Blue Velvet Cloth (1890, National Gallery of Art, Washington DC, Gift of The Circle of the National Gallery of Art in Commemoration of its 10th Anniversary)
"This isn't a sober, serious march through American art," says Anderson, stressing the breadth and accessibility of the works included. He remembers teasing his colleagues at the National Gallery for their "YouTube-worthy" nomination of an unnamed folk artist's cat painting. "Everyone loves cats, I suppose," Anderson laughs.
There are some surprises in the collection. Anderson was startled that American voters chose to include the "prosperity" quilt by dark horse nominee Frannie B. Shaw. A handful of influential artists are notably absent from the final list, such as 20th Century innovators Jackson Pollock and Jean-Michel Basquiat.
Art Everywhere US rendering, featuring Roy Lichtenstein’s Cold Shoulder (1963, Los Angeles County Museum of Art, © Estate of Roy Lichtenstein)
Those that did make the cut include Roy Lichtenstein's "Look Mickey," which will be on digital displays at Washington, Philadelphia and Los Angeles Sports Clubs; Grant Wood's "American Gothic," which moviegoers can catch at AMC and Regal theaters nationwide; and others on billboards along 1-95, the Massachusetts Turnpike and Dan Ryan Freeway in Illinois.
For a detailed guide to the pieces and their locations, check Art Everywhere's website
. The organization created an interactive map to all displays nationwide – and there's not a single velvet rope among them.
Lamar Advertising Company donated space on over 950 Bulletins, Posters, Shelters and Digital Billboards for Art Everywhere.