Poster billboards bring your message to a local audience and impact your customers where they live, work and play. When you’re launching a new product, making a name change or trying to get a message out in the shortest amount of time possible, Posters are the way to go.
Poster packages are designed to saturate the market and reach customers where they live, work and play.
Reach a wide audience and make a dramatic impact by flooding the market with Poster ads. With our Poster package, your ad will run simultaneously on several different Poster locations in a specified market area to saturate the region (typically for 30 and 60 day periods).
Lamar led the move to replace paper and PVC as the default printing materials in the OOH industry. We developed the industry's first recyclable billboard material, saving over 1,500 tons of waste per year.
Poster ads are printed on a lightweight, recyclable substrate called PosterFlex. This revolutionary material is installed as a single sheet onto the structure without the use of glue. It provides a seamless appearance, prevents flagging and is 100% weather resistant, so your ad will look perfect even after the campaign is over.
Using Out-of-Home media to target consumers close to the point of purchase, Kraft increased their Back to Nature brand awareness in a competitive category. Read more »
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This established retailer educated their consumers about its expanded offerings with strategic messaging near the point of purchase to remain top-of-mind. Read more »
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"I have advertised in the yellow pages, on broadcast media, on the Internet, and with outdoor advertising. Our billboards are certainly the best way to reach new clients – everyone sees them! Everyone travels our roadways, and Lamar has a number of very visible display locations on major thoroughfares in Henderson."
Curtis J. Hamilton III
Personal Injury Attorney, Curt Hamilton Law Office
"The digital billboards have been wonderful for promoting our race. Each creative features a different person and how they are involved with the Race for the Cure. We had people calling and saying they just saw "so and so" on a digital board and it made them want to register because their friend was involved. Priceless advertising!"
Sheila Seiler
Executive Director, Evansville Tri-State Affiliate Susan G. Komen for the Cure
"Brescia University utilizes Lamar to brand ourselves throughout the region. When a billboard goes up, the community responds positively. I love having our branding goals met with billboard advertising."
Tina Kasey
Director of Public Relations/Marketing, Brescia University
"Being a TV station, Lamar's digital boards have been great for us to get our programming information out topically. Since our programming is different every night, having the ability to schedule different artwork or to change out creative on the fly has been a great benefit to us."
Eric Stremming
Creative Resources Director, CBS44 and Fox44
"We have just concluded another series of discussions with Lamar Evansville regarding a redesign of our billboards. As I conveyed in the past, we are once again struck with how well this was handled. Our entire office felt they went over and above expectations and we are always impressed with the people you have on your staff."
Nancy A. Stevens
Office Manager, Berger and Berger LLP
"We wanted out-of-the-box advertising to promote the opening of Evansville's first brewery. We put our heads together with Lamar to come up with a great poster teaser campaign! The teaser billboards worked cohesively with our other promotion tactics which lead to a very successful grand opening of 12,000+ people!"
Leah Spivey
Director of Marketing and Social Media
"In the real estate industry, marketing and branding are necessary aspects of doing business. Through Lamar billboard advertising, we have been able to successfully target high traffic areas day and night to get the most exposure for our advertising dollars. "
Diane Lindauer
Office Manager, FC Tucker Kerstiens Realty
"We tried outdoor advertising four years ago and almost instantly our customer traffic increased by 50%. Now four years and eight poster programs later, we have come to depend on outdoor advertising as our #1 advertising medium."
Lea Snell
Director, Wee Swamp Consignment Shop
Read more success stories on Out-of-Home advertising from our clients.