Baton Rouge, LA – May 3, 2016 – SeaBus commuters in Vancouver, BC can now enjoy free Wi-Fi connectivity in the Waterfront and Lonsdale Quay terminals, as part of a new marketing campaign from Shaw Communications
and Lamar Advertising Company (Nasdaq: LAMR). Lamar Advertising of British Columbia
is pleased to announce the launch of Vancouver’s first-ever Wi-Fi enhanced SeaBus terminal domination advertising campaign for the Shaw WiFi Go brand.
“The Wi-Fi enhanced SeaBus terminal dominations are a groundbreaking transit advertising initiative in British Columbia,” said Byron Montgomery, Regional Vice President and General Manager of Lamar Advertising. “The Shaw WiFi Go campaign is an excellent example of how out-of-home advertising complements mobile and wireless technology to deliver meaningful advertisements that provide utility to consumers. We value our partnership with Shaw Communications and TransLink, and we are excited to combine the power of OOH and technology to help the brand connect with consumers.”
SeaBus riders can enjoy free Wi-Fi connectivity while waiting in the terminals, courtesy of Shaw WiFi Go and TransLink. To promote Shaw WiFi Go, Lamar saturated the SeaBus terminals with posters, turnstile wraps and floor graphics. The branding carries onto the SeaBus ferries with seat decals and on board vertical posters, making them highly visible and easily identifiable. A Shaw WiFi Go splash page greets commuters who connect to the WiFi on their mobile device, continuing the conversation from out-of-home to mobile.
Shaw WiFi Go brand is featured on passenger ferries and throughout the terminals, inviting consumers to enjoy free Wi-Fi while in the Seabus terminals. In the coming months, Shaw’s free WiFi Go access will be expanded into the ferries themselves at which point passengers will be able to surf while they sail across the Burrard Inlet.
“We were delighted to launch this innovative marketing concept with Shaw Communications and TransLink, and we look forward to expanding our ‘WiFi Enhance’ marketing opportunities in Vancouver this spring,” said Montgomery.
The campaign started at the beginning of March and is an on-going initiative. For more information, please visit www.lamar.com/bccanada
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with more than 325,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,400 displays. Please feel free to explore our website www.lamar.com
or contact us
for more information.
Regional Vice President and General Manager
Lamar Advertising Company
Lamar Advertising Company