News & Events

News & Events

Jun 26, 2019

Lamar Advertising and Rareform Partner to Repurpose All Billboard Material

Lamar Advertising Company today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will result in a dramatic increase in the recycling of used billboards from Lamar’s out of home campaigns.

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Jun 5, 2019

Why OOH Is Effective In Reaching Millennials And Gen Z

Today there are more than 80 million American Millennials representing $200 billion in annual buying power.

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