Baton Rouge, LA – January 19, 2012 – Baton Rouge residents will have the chance to express their opinions and feelings about the city on billboards all over town. Baton-Rouge based Lamar Advertising Company (NASDAQ: LAMR) teamed up with Culture Candy, a cultural organization dedicated to fostering the growth of creative communities in the Baton Rouge area, to launch a digital campaign allowing residents to display their wit, intellect and passion on 13 digital billboards across the city.
“Residents can now become an active part of promoting Baton Rouge art and culture,” said Culture Candy Board Member Clifton Webb. “Giving our citizens hands on experience that others can see will help engage the community, allowing an understanding of why support and programming for the arts is so important.”
For the next two months, residents can visit culturecandy.org/br and fill-in the blanks with two words that begin with B and R, creatively expressing what they think of Baton Rouge (Bumpy Roads, Best Redfish, etc.). Submissions cannot exceed 12 letters per field and must be letters only (no numbers or punctuation). Select messages from the Culture Candy website will be streamed live on Lamar’s digital billboards.
(Images from left to right: Creative from Culture Candy website running on Lamar’s digital billboard; Website for submissions)
Culture Candy hopes the digital campaign will illustrate how innovative programming involving community conversation can progress Baton Rouge to become a more vital and inviting city.
The digital campaign will run through March 24, 2012. Lamar Advertising Company has 1200 digital billboards across the U.S. and Puerto Rico.
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About Lamar Advertising
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale.