News & Events

News & Events

CDOT Explains 'Mystery' Billboards

DENVER – If you've been slightly confused by the ambiguous billboards throughout Colorado that say things like "Windshield Ejection," "Brain Damage," "Life or Death" and "Fatal Accident," then the Colorado Department of Transportation finally has an answer.

CDOT Billboard Lamar Advertising Colorado

CDOT "solved the mystery" behind the billboards this week by updating them with images of seatbelts to cross out the negative impacts of crashes.

This coincides with the Click It or Ticket May Mobilization Effort.

CDOT says you're 30 times more likely to be ejected during a crash if you're not wearing a seatbelt. Last year, 156 people in Colorado died in crashes when they weren't wearing a seatbelt.

The original article appeared on 9News.com »

Jun 20, 2017

Lamar Advertising Company Announces Key Promotions in its Sales Division

Lamar Advertising Company is pleased to announce the promotions of two key individuals at the company’s headquarters in Baton Rouge: John Miller, previously Vice President and Director of National Sales, has been named Senior Vice President of Sales and Sales Operations, and Rachel Roger, previously National Sales Account Executive, will become National Sales Manager.

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Jun 6, 2017

Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology for Paramount Pictures’ Transformers: The Last Knight

Lamar Advertising Company and Paramount Pictures have unveiled a dynamic, technology-led digital out-of-home advertising campaign to promote the upcoming film release of Transformers: The Last Knight. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

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