News & Events

News & Events

CDOT Explains 'Mystery' Billboards

DENVER – If you've been slightly confused by the ambiguous billboards throughout Colorado that say things like "Windshield Ejection," "Brain Damage," "Life or Death" and "Fatal Accident," then the Colorado Department of Transportation finally has an answer.

CDOT Billboard Lamar Advertising Colorado

CDOT "solved the mystery" behind the billboards this week by updating them with images of seatbelts to cross out the negative impacts of crashes.

This coincides with the Click It or Ticket May Mobilization Effort.

CDOT says you're 30 times more likely to be ejected during a crash if you're not wearing a seatbelt. Last year, 156 people in Colorado died in crashes when they weren't wearing a seatbelt.

The original article appeared on »

Oct 17, 2016

Government Used Digital Billboards to Post Emergency Messaging During Hurricane Matthew

Using Twitter, state agencies in Georgia posted targeted emergency messages directly to Lamar's digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out-of-home advertising.

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Sep 29, 2016

Lamar Advertising Company to Release Third Quarter Ended September 30, 2016 Operating Results

Lamar Advertising Company (Nasdaq: “LAMR”) will release its third quarter ended September 30, 2016  earnings report before the market opens Thursday, November 3, 2016.

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