Baton Rouge, LA – April 7, 2011 – Commuters in Kingston, Ontario, will continue to have eye-catching ads to look at on buses, thanks to Baton Rouge-based Lamar Advertising (Nasdaq: LAMR). Kingston Transit announced the renewal of the city’s transit advertising contract with Lamar Transit Advertising on April 1, 2011.
Lamar Transit Advertising has been in partnership with Kingston Transit for five years and the relationship is acknowledged as mutually beneficial. The new advertising contract award is for two years and includes two additional one-year options.
“We are pleased to extend our business relationship with the City of Kingston’s Transit Division,” said Steve Copeland, Vice President and General Manager of Lamar Advertising’s Eastern Canada markets.
Kingston Transit currently has 48 buses serving 10,000-17,000 riders per day. The buses circulate 16 hours a day throughout Kingston and into to the neighboring community of Amherstview, in Loyalist Township. Lamar Transit Advertising connects advertising agencies and direct clients to the transit advertising medium, exposing advertisers’ messages on Kingston buses which circulate more than 3.1 million miles annually.
“Renewal in Kingston is a continuation of Lamar Transit Advertising’s plan to expand advertising services to transit authorities in Canada,” adds Copeland. “We look forward to successful execution of the new contract and maximizing revenue growth for the transit agency.”
(Images shown: A few bus advertisements running on Lamar Transit Advertising space in Kingston, Ontario.)
For additional information, images or general media inquiries please contact:
Manager of Marketing Communications
Founded in 1902, Baton Rouge-based Lamar Advertising Company is a leading outdoor advertising firm operating over 150 outdoor advertising companies and 60 transit advertising companies in 44 states, Canada and Puerto Rico. They reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. Lamar is also the nation’s leader in the highway logo sign business, with operations in 22 states and the province of Ontario, Canada.