News & Events

News & Events

Missouri Digital Billboards Track Public Opinion about Daylight Savings Time Bill

As the future of Daylight Savings comes before the Missouri House, Lamar Advertising Keeps Missourians Engaged and Informed with its Digital Out-of-Home Network

Baton Rouge, LA – April 21, 2015 – Lamar Advertising Company’s local offices in Missouri have teamed up to poll Missourians regarding the biannual clock changes that come with the Daylight Savings Time system. Using the dynamic capabilities of its digital network, Lamar is displaying results from the poll on digital billboards around the state, as the Missouri House of Representatives is poised to discuss a proposal to make Daylight Savings Time permanent.

The referendum, proposed by State Rep. Mike Kelly, to eliminate the clock changes in March and November and set Missouri clocks on Eastern Standard Time year round would amend the Missouri Constitution, if approved by the House. Just a month ago, Missourians across the state changed their clocks for “spring forward,” losing an hour of sleep in the process.  Proponents of the referendum point to the inconvenience of changing clocks and the more serious implications of forgetting to do so.

Through an online poll posted on Lamar’s Missouri Facebook pages, Lamar asks people whether or not they support the proposal to eliminate Daylight Savings Time clock changes. Each day, Lamar displays the updated poll results on its digital billboards in Missouri.

“We’re excited to give our Missouri audience the opportunity to share their thoughts about this constitutional amendment on our digital billboards,” said Bob Fessler, Vice President & Missouri Territory Manager of Lamar Advertising Company. “Lamar’s digital billboards feature dynamic technological capabilities that enable advertisers to stay relevant to audiences. A political issue is especially attractive for this campaign because we are giving Missourians a voice and the platform to share it, while showcasing the flexibility of our digital network.”

Missouri Daylight Savings Time Digital Billboard Poll Lamar Advertising
The votes tallied on Lamar Advertising Company’s digital billboard on the northbound side of Interstate 435 in Jackson County Market, outside Kansas City.

Lamar Advertising Company has seven local offices serving Missouri, and the campaign is running through the end of April on digital billboards in the following markets: Kansas City, St. Joseph, Joplin, Hannibal, St. Louis, Osage Beach, Lake of the Ozarks, Springfield, and West Quincy.

To vote, please visit Lamar Advertising of Columbia-Jefferson City, East Missouri, Hannibal, Joplin, Kansas City or St. Louis on Facebook, or follow the link here.

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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website www.lamar.com or contact us for additional information.

Press Contacts:

Bob Fessler
Vice President & Missouri Territory Manager
Lamar Advertising Company
(816) 924-5900
bfessler@lamar.com

Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000
amcalpin@lamar.com

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