News & Events

News & Events

Digital Billboards Reroute Traffic in Cincinnati Following Bridge Collapse

Lamar Advertising Company donated space on three of its digital billboards to stream live traffic updates and help reroute traffic in Cincinnati after a bridge collapsed on Interstate 75.

The digital billboards are located on I-75 north of Galbraith, I-75 south of Monroe and on I-275 west of I-75. Lamar Advertising Company has the ability to display news updates in real time on digital displays, thanks to the flexible technological capabilities of its digital network.

Lamar Advertising Displays Live Traffic Updates on Cincinnati Digital Billboards
Lamar donated space on digital billboards in Cincinnati to display live traffic updates.

Lamar will be keeping commuters informed with live updates this week, as the police and the Cincinnati Department of Transportation work to expedite the roadway opening.

Lamar Advertising Company has more than 25 digital displays in Cincinnati and over 2,000 digital billboards across the U.S.

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Jun 20, 2017

Lamar Advertising Company Announces Key Promotions in its Sales Division

Lamar Advertising Company is pleased to announce the promotions of two key individuals at the company’s headquarters in Baton Rouge: John Miller, previously Vice President and Director of National Sales, has been named Senior Vice President of Sales and Sales Operations, and Rachel Roger, previously National Sales Account Executive, will become National Sales Manager.

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Jun 6, 2017

Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology for Paramount Pictures’ Transformers: The Last Knight

Lamar Advertising Company and Paramount Pictures have unveiled a dynamic, technology-led digital out-of-home advertising campaign to promote the upcoming film release of Transformers: The Last Knight. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

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