Located mainly in urban neighborhoods and on smaller roads, Jr. Posters bring your message to a local audience. They provide exposure where larger format Posters or Bulletins may not be found. Jr. Posters are used to target ethnic markets and audiences that are harder to reach. When you have a time-sensitive, seasonal or special event to advertise, Jr. Posters are the way to go.
Jr. Posters are located mainly in urban neighborhoods. They are great for advertising time-sensitive, seasonal or special events.
Because Jr. Posters are smaller, they are available in neighborhoods and on smaller roads where larger forms of media can't go. This allows advertisers to get their message closer to urban audiences. Jr. Posters are also used for their proximity to retail businesses where they can stimulate point-of-purchase sales.
Jr. Posters are designed to saturate the market and reach customers where they live, work and play.
Reach a wide audience and make a dramatic impact by saturating the market with Jr. Posters. Jr. Posters are sold in packages, so your ad will run simultaneously on several different Jr. Poster locations in a specified market area to saturate the region (typically for 30 and 60 day periods).
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"Lamar offers solutions to Southeast Missouri State University that help us increase brand awareness among a variety of target audiences, including prospective students and alumni. The large format and incredible visibility is hard to miss."
Jeff Harmon
Executive Director- University Communications and Marketing, Southeast Missouri State
"Using our live web feed, [Lamar] was able to create an ever-changing digital billboard showing what song was playing. They also allowed us to post Twitter messages to promote upcoming contests, our website, even just a witty statement. The public’s response was immediate and wonderful."
Eric Walker
Station Manager, KMRY Radio
"We tried outdoor advertising four years ago and almost instantly our customer traffic increased by 50%. Now four years and eight poster programs later, we have come to depend on outdoor advertising as our #1 advertising medium."
Lea Snell
Director, Wee Swamp Consignment Shop
"We have found that rotating posters with a similar creative design allows us to reinforce our brand. This has helped all aspects of our business to grow."
Carrie Jester-Mullins
Manager, Jester Jewelers
Read more success stories on Out-of-Home advertising from our clients.