Put your message in front of pedestrians and vehicles on routes inside and along the busiest corridors in the market with Light Rail ads. Light Rails travel above ground, taking your ad to areas that other out-of-home advertising formats can’t go. Light Rail ads come in a variety of sizes and high-impact formats, reaching rush hour traffic and commuters where they live, work, shop and play.
Wrap the entire Light Rail with your ad to make a dramatic impact.
Light Rails travel on routes inside and along the busiest corridors in the market, delivering your message to commuters and vehicular traffic during rush hour and throughout the day. This continuity builds familiarity with your brand, so customers will think of you when making purchasing decisions. Light Rail ads are great for branding campaigns, which typically run for at least one year.
Use a high quantity of smaller Light Rail ads for 'call to action' campaigns.
Light Rail ads are highly effective for announcing a ‘call to action’ that consumers should take advantage of within a set period of time. They are designed to saturate the market in point-of-purchase locations, so consumers act upon a particular promotion or seasonal special immediately. Light Rails provide exposure in upscale areas, reaching an affluent audience.
The State of Montana increased tourism in a weak economy using out of home formats to target and influence those individuals already prone to travel. Read more »
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During the holiday season, Western Union differentiated itself from the competition and attracted new users by combining innovative advertising with out-of-home in Canada.
Learn more from our full list of great case studies
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"Billboards work for us...24/7!"
Nick Marcezin
Owner, Twin Village Recycling
"Billboards are always in style!"
Alan Kuntzman
Owner and Operator, The New York Store
"Where should you advertise? Well, Lamar of course."
Russell J. Salvatore
Owner, Russells
"Billboards help us reach tomorrow's leaders."
Chris LaRusso
VP of Enrollment Management and Marketing, Medaille College
"Billboards keep us top-of-mind."
Keith Lucas
Co-Owner, KIPO Chevrolet
"Billboards bring us new customers."
Lesle Henbach
Owner, Gates Circle Wines and Liquor
"Billboards help us to educate our community."
Lance Konkle
Public Relations Director, Erie Community College
"With billboards, our clients are larger than life."
Jennifer K. Fortune
Media Director, Eric Mower and Associates
Read more success stories on Out-of-Home advertising from our clients.