Poster billboards bring your message to a local audience and impact your customers where they live, work and play. When you’re launching a new product, making a name change or trying to get a message out in the shortest amount of time possible, Posters are the way to go.
Poster packages are designed to saturate the market and reach customers where they live, work and play.
Reach a wide audience and make a dramatic impact by flooding the market with Poster ads. With our Poster package, your ad will run simultaneously on several different Poster locations in a specified market area to saturate the region (typically for 30 and 60 day periods).
Lamar led the move to replace paper and PVC as the default printing materials in the OOH industry. We developed the industry's first recyclable billboard material, saving over 1,500 tons of waste per year.
Poster ads are printed on a lightweight, recyclable substrate called PosterFlex. This revolutionary material is installed as a single sheet onto the structure without the use of glue. It provides a seamless appearance, prevents flagging and is 100% weather resistant, so your ad will look perfect even after the campaign is over.
Using Out-of-Home media to target consumers close to the point of purchase, Kraft increased their Back to Nature brand awareness in a competitive category. Read more »
Read more »
This established retailer educated their consumers about its expanded offerings with strategic messaging near the point of purchase to remain top-of-mind. Read more »
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"Billboards work for us...24/7!"
Nick Marcezin
Owner, Twin Village Recycling
"Billboards are always in style!"
Alan Kuntzman
Owner and Operator, The New York Store
"Where should you advertise? Well, Lamar of course."
Russell J. Salvatore
Owner, Russells
"Billboards help us reach tomorrow's leaders."
Chris LaRusso
VP of Enrollment Management and Marketing, Medaille College
"Billboards keep us top-of-mind."
Keith Lucas
Co-Owner, KIPO Chevrolet
"Billboards bring us new customers."
Lesle Henbach
Owner, Gates Circle Wines and Liquor
"Billboards help us to educate our community."
Lance Konkle
Public Relations Director, Erie Community College
"With billboards, our clients are larger than life."
Jennifer K. Fortune
Media Director, Eric Mower and Associates
Read more success stories on Out-of-Home advertising from our clients.