Circulating in the busiest areas of major metropolitan cities, bus advertising offers exposure to local commuters, drivers and pedestrians. These ‘moving billboards’ are typically displayed on the bus exterior and come in a variety of sizes and high-impact formats to reach your audience.
Wrap the entire Bus with your ad to make a dramatic impact in major metropolitan areas.
Bus ads move throughout residential and core business areas, delivering your message throughout the marketplace all day, every day. This continuity builds familiarity with your brand, so customers will think of you when making purchasing decisions. Bus ads are great for branding campaigns, which typically run for at least one year.
Use a high quantity of smaller Bus ads to saturate the market in a short amount of time.
Bus ads are highly effective for announcing new products, seasonal specials or the 'call to action' that consumers should take advantage of within a set period of time (typically 3 to 6 months). Bus ads capture consumers’ attention so they act upon a particular promotion immediately. Smaller formats are less expensive to produce, so you can flood the market with your ads.
Maybelline New York signed a two-year contract in August 2009 to sponsor Mercedes Benz Fashion Week. This new sponsorship posed several challenges, even though Maybelline was doing the makeup for nine…
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A network drives viewership in a highly competitive time slot using Digital OOH formats, blanketing the market on the air date to keep the shows top of mind. Read more »
This established retailer educated their consumers about its expanded offerings with strategic messaging near the point of purchase to remain top-of-mind. Read more »
During the holiday season, Western Union differentiated itself from the competition and attracted new users by combining innovative advertising with out-of-home in Canada.
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"Billboards work for us...24/7!"
Nick Marcezin
Owner, Twin Village Recycling
"Billboards are always in style!"
Alan Kuntzman
Owner and Operator, The New York Store
"Where should you advertise? Well, Lamar of course."
Russell J. Salvatore
Owner, Russells
"Billboards help us reach tomorrow's leaders."
Chris LaRusso
VP of Enrollment Management and Marketing, Medaille College
"Billboards keep us top-of-mind."
Keith Lucas
Co-Owner, KIPO Chevrolet
"Billboards bring us new customers."
Lesle Henbach
Owner, Gates Circle Wines and Liquor
"Billboards help us to educate our community."
Lance Konkle
Public Relations Director, Erie Community College
"With billboards, our clients are larger than life."
Jennifer K. Fortune
Media Director, Eric Mower and Associates
Read more success stories on Out-of-Home advertising from our clients.