News & Events

News & Events

Digital Billboards Connect Basketball Fans to March Madness

Lamar Advertising Company keeps bracket dreams alive, displaying real-time scores and live tweets with #BillboardBrackets on digital billboards

Baton Rouge, LA – March 24, 2015 – When the NCAA Men’s Basketball tournament tipped off Tuesday night, commuters didn’t miss the action. Made possible by technology developed in-house, Lamar Advertising Company (Nasdaq: LAMR) began its #BillboardBrackets campaign by displaying live scores on its network of digital displays. After a successful trial run during the Dayton, Ohio first round games to finalize the brackets, the hyper-local campaign will roll out for the remainder of the tournament.

As the teams battle, live scores are updated on Lamar’s digital billboards in the teams’ home markets and the market hosting the game. The opening game, between the Manhattan College Jaspers and the Hampton University Pirates, featured scores updated in real time in the host market of Dayton, OH, as well as in New York, NY and Richmond, VA, the markets local to the two teams. As the tournament progresses, the 68 teams’ local markets will be eliminated from the live score updates as their teams exit the tournament. As teams get eliminated, the billboards mimic the concept of the brackets decreasing and markets with live scores "drop off" accordingly.

#BillboardBrackets March Madness Digital Billboard Campaign
Live scores are displayed on Lamar’s digital billboards in the teams’ home markets and the market hosting the game.

#BillboardBrackets March Madness Digital Billboard Campaign
Between games, live tweets with the hashtag #BillboardBrackets are displayed on Lamar’s digital billboards.

In order to maintain the momentum of the campaign between games, Lamar added a social media component with the dedicated hashtag #BillboardBrackets. Live tweets containing the hashtag will be streamed to the digital billboards. Webcam shots from the digital billboards will be posted in a #BillboardBrackets photo album on the Lamar Advertising Company Facebook page, so people can see their tweets running on the billboards.

“Some of the biggest moments in sports happen during the NCAA basketball tournament every year,” said Ian Dallimore, Director of Innovation and Digital Strategy at Lamar Advertising Company. “We are excited to display live scores and tweets on our digital billboards for the #BillboardBrackets campaign. It’s a great way for us to showcase the flexible technological capabilities of our digital displays on a national scale, while keeping basketball fans engaged and informed in their respective local markets.”

Lamar is taking the opportunity afforded by March Madness to showcase its ever-expanding digital capabilities. The campaign started on March 17 and will run through the Championship Game on April 6.

# # #

About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website www.lamar.com or contact us for additional information.

Press Contact:

Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000
amcalpin@lamar.com

Mar 9, 2015

29th Annual Hospice Spring Bouquet Sale

Lamar Advertising of Buffalo donated billboard space to the Hospice Foundation, helping them promote the Hospice Spring Bouquet Sale in Buffalo, NY. The Hospice Spring Bouquet Sale has become a timeless symbol marking the beginning of a new Spring season in Western New York and brings much needed public awareness for Hospice Buffalo and its mission.

Read more »

Mar 4, 2015

Creative Chatter’s “Ultimate Selfie Campaign” Will Put Your Selfie on Lamar's Digital Billboards Nationwide

Creative Chatter Communities, a 501(c) (3) nonprofit, is launching an Ultimate Selfie Campaign in partnership with Lamar Advertising Company. Anyone can simply go to creativechatter.com and upload their selfie and a brief message, after making a $25 donation. The selfie will then display on digital billboard space donated by Lamar in more than 45 cities around the country from Los Angeles to New York.

Read more »