News & Events

News & Events

Lamar Advertising’s Outdoor Campaign for Coney’s Garage Doors Features a Real Wooden Garage Door Mounted on an I-30 Billboard

Baton Rouge, LA – January 18, 2018 – Drivers on the busy I-30 in Little Rock may have noticed an actual wooden garage door mounted on one of the billboards overlooking the highway. Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home (OOH) media companies in the world, created the campaign for Coney’s Garage Doors, a local manufacturer of high-end garage doors for residential and commercial buildings.

Conceived and executed by the Lamar Little Rock team, the billboard also features illuminated sconces alongside the garage door to create an eye-catching, three-dimensional effect. The billboard debuted in August 2017 and has been successfully generating attention and new customer leads for Coney’s.

Lamar Advertising of Little Rock Coney’s Garage Doors

"Coney’s Garage Doors approached Lamar with the challenge of using our creative skills and local assets to attract attention and more deeply penetrate the local Little Rock market in an innovative way,” said Jack Lankford, an account executive at Lamar Advertising of Little Rock. “With working sconces and a real garage door perched on a billboard, we worked in collaboration with our local partners to give consumers the impression of an authentic carport on a billboard that continues to grab attention.”

Situated on the Interstate 30 bridge, one of the highest-trafficked arteries connecting Little Rock and North Little Rock, Lamar utilized one of Coney’s weather-treated garage doors to demonstrate the product’s durability and create a natural 3D effect to capture the attention of passing drivers. The surrounding design mimics the company’s digital look and feel. The campaign has been submitted for consideration for an OBIE Award, recognizing the best in creative advertising. 

"For a long time, billboards have been a staple in our advertising efforts, and they have always performed well for us,” said Larry Coney of Coney’s Garage Doors. “The unique creative concept conceived by the local Lamar team has already been successful in drawing attention to our products. We are excited about the billboard, our partnership with Lamar and the prospect of being recognized as having one of the innovative and unique campaigns.”

The Coney’s billboard will run through August 2018.

About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 340,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,800 displays. Please feel free to explore our website www.lamar.com or contact us at hello@lamar.com for additional information.
 
Press Contact:
 
Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000
amcalpin@lamar.com

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