Research

Research

Out-of-Home reaches potential car buyers while they are driving.

There is no better time to reach potential car buyers than while they are driving.

A study from Posterscope found that 87.5% of people who consider themselves car aficionados notice ads on roadside billboards. It also revealed that 83% are heavily exposed to OOH advertising, while only 41% were heavily exposed to TV ads.


According to Scarborough, 38% of people who plan to buy a new car next year are heavy drivers, and 63% of them commute to work every day. Only 31% are getting a daily newspaper, and those subscribers might not be seeing your ads.



Heavy drivers (people who are heavily exposed to out-of-home ads) are planning to buy these types of cars:

  • SUV 23%
  • Mid-size Car 22%
  • Truck 22%
  • Compact Car 13%
  • Full-size Car 12%
  • Van 8%

  • Out-of-Home reaches car buyers. Show them your makes and models on eye-catching OOH displays.

    Automotive Billboard

    Automotive Billboard

    Source: Posterscope OCS Study, Scarborough USA