New ‘Seen on the Green’ Campaign Combines Social Media and Digital Out-of-Home
Baton Rouge, LA – October 1, 2014 – Lamar Advertising Company (Nasdaq: LAMR) and Guthrie Green
are bringing Tulsa’s first-ever photo-interactive digital billboard campaign to life. Tulsa residents who visit Guthrie Green, an urban park and entertainment space in the heart of Tulsa’s Brady Arts District, will have the chance to be seen on a digital billboard, thanks to a new campaign combining digital out-of-home
and social media.
As part of an ongoing campaign, those who visit Guthrie Green can share their photos from the park on Facebook, Instagram and Twitter using the hashtag #GuthrieGreen. Select photos chosen by Guthrie Green will rotate on Lamar’s digital billboards in the downtown and midtown area. Integrating social media and digital out-of-home is part of a new advertising strategy that is reinventing outdoor and keeping customers engaged in new ways.
“The #GuthrieGreen campaign is Tulsa’s first-ever photo-interactive digital billboard campaign,” said Ian Gollahon, Account Executive at Lamar Advertising of Tulsa. “We took the interaction that was already taking place on Guthrie Green’s social media sites and extended it to thousands of commuters every day. It’s an entirely new thing in Tulsa and we’ve seen a huge response from it.”
Using Lamar Advertising’s digital capabilities, select photos with the hashtag #GuthrieGreen will be chosen from social media sites and displayed on a network of digital billboards in Tulsa, OK.
The digital campaign will run through October 10, 2014. Lamar Advertising Company has more than 20 digital billboards in the Tulsa market.
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About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. We have a lot to offer, but it all serves one purpose: helping our clients stand out. Please feel free to explore our website www.lamar.com
for additional information.
About Guthrie Green
Guthrie Green, an urban park and entertainment space in the heart of Tulsa's Brady Arts District, resides on the square block between Brady & Cameron and Boston Avenue & MLK Blvd. Enjoy concerts, movies, fitness classes, food trucks, and much more at Guthrie Green. All events are free and open to the public! The recently renovated site was previously home to a variety of industrial and commercial uses including Vinson Supply, DX, and, most recently, Central Freight. Visit www.guthriegreen.com
to learn more.
Communications Director & Web Manager
Lamar Advertising Company