October is Breast Cancer Awareness month, and the Komen Foundation is using technology and social media in an innovative campaign to promote its Race for the Cure in Knoxville, TN. It’s easy to get involved – all it takes is a tweet. People can show support for a loved one affected by breast cancer by tweeting their name with the hashtag #knoxRFTC, and it will appear on Lamar Advertising Company’s digital billboards throughout Knoxville.
Watch this segment that aired on WBIR to learn more about the campaign.
Learn more about Lamar’s digital capabilities »