Lamar Advertising’s Bay Area coverage offers exposure to the sixth largest DMA through transit advertising.  These markets fill in the gaps where billboards are zoned out, reaching the Bay Area all day, every day. Covering San Mateo, Contra Costa, Marin, South Alameda, Sonoma, Solano, and Napa Counties, Lamar Bay Area provides exposure to an affluent, household income demographic that is difficult to reach and much sought after.