News & Events

News & Events

Vancouver's Latest Transit Advertising Campaigns

Lamar of British Columbia has great advertisers and fantastic creative running in our market this spring! Check out this snapshot of what some of our clients currently have up and running around Vancouver and Kamloops!

Vangaurd Investments:
Another Lamar innovation, station sampling at Burrard street SkyTrain station. 20 cent coffee given out by Vanguard Investments - a promotion highlighting you don't need to pay high prices to get great investment advice:



Joe Fresh:
Joe Fresh Lamar Advertising of British Columbia

Joe Fresh Lamar Advertising of British Columbia

Joe Fresh Lamar Advertising of British Columbia

Joe Fresh Lamar Advertising of British Columbia

Joe Fresh Lamar Advertising of British Columbia

Newcap Radio:

New Cap Radio Lamar Advertising of British Columbia

New Cap Radio Lamar Advertising of British Columbia

New Cap Radio Lamar Advertising of British Columbia

New Cap Radio Lamar Advertising of British Columbia

If you are interested in starting your own transit campaign like the ones you have just seen, please reach out to Dan Maure (dmaure@lamar.com) at 800-233-9942.

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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