News & Events

News & Events

Lamar Promotes Indian Summer Festival on Vancouver Buses

2015 is a big year for Vancouver's Indian Summer Festival. They have stepped up their outdoor advertising this year, by designing their first-ever full bus wrap, currently running on the streets of Downtown Vancouver. With its beautiful imagery and eye catching creative, this ad is sure to make a lasting impact and a memorable impression in the community.

Vancouver Indian Summer Festival Bus Lamar Advertising British Columbia
Indian Summer is promoting their multi-arts festival with Lamar Advertising Company's transit advertising space in Vancouver.

Here's some additional information about the event from the Indian Summer Festival website:

Indian Summer Festival is a celebration of arts and culture that features some of the greatest artists from Vancouver and South Asia. The festival is produced by Indian Summer Arts Society, a not-for-profit charitable arts organization based in Vancouver, Canada. The Society commissions and presents significant local, national, and international programming that catalyzes and inspires dialogue and global citizenship, and reflects Vancouver’s position as a harbour for diverse arts, ideas and cultures.

​C​heck out the festivities currently happening​ in the Lower Mainland​ from July 9-18. For further information, please visit www.indiansummerfest.ca.

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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