News & Events

News & Events

A Look At Out-of-Home By The Numbers

By Diego Vasquez

This month Media Life Magazine is kicking off a summer-long series on out of home advertising, examining where the industry is today and where it is going.

In anticipation of that series, which begins later this week, we’re taking a look at out of home by the numbers.

Here’s a comprehensive breakdown of U.S. out of home advertising, including the number of billboards, digital billboards, street furniture, ad spending and a slew of other facts media buyers and planners may be interested to learn.

Sources: Outdoor Advertising Association of America and Magna Global. All information is for the U.S. only.

Street FurnitureLamar Advertising Transit Shelter Ad

49,082 — bus shelter displays

3,082 — copy area of a standard bus shelter ad, in square inches (67 by 46 inches)

30,532 — shopping mall displays

Billboards

158,868 — billboards in the U.S.

Lamar Advertising Billboard672 — square feet in a standard billboard (14 by 48 feet)

4,400 — digital billboards

6 to 8 — frequency with which ads rotate on digital billboards, in seconds

33,336 — junior posters, a smaller size of billboards

55 — square feet in a standard junior poster (5 by 11 feet)

4,029 — wallscapes/spectaculars

Transit

205,426 — displays on buses

6,664 — copy area of a super king size bus poster, in square inches (28 by 238 inches) 

Lamar Advertising Light Rail Ad68,560 — airport displays

2,460 — copy area of a standard airport diorama, in square inches (41 by 60 inches)

184,078 — subway and rail displays

10,593 — truckside/mobile ad vehicles

46,194 — taxis/wrapped vehicles

Alternative

17,800 — movie theater displays

300 — digital place-based networks

1,352 — arenas and stadiums

Market Share

5 — percent of overall media spend for OOH in 2013

9 — percent share for magazines

11 — percent share for radio

13 — percent share for newspapers

17 — percent share for internet

21 — percent share for cable TV

24 — percent share for broadcast TV

Revenue

67 — percent share of total OOH spending for billboards in first quarter 2014

18 — percent share for transit

11 — percent share for alternative

4 — percent share for street furniture

The original article appeared on MediaLifeMagazine.com »

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