News & Events

News & Events

Canada’s Message of Thanks to The Tragically Hip



Toronto, August 15, 2016

The OOH Industry is paying homage to The Tragically Hip, the legendary Canadian rock group whose music spans generations with fans across all age groups.

With the support of Twitter Canada, OMAC members including Astral Out-of-Home, Clear Channel Canada, Lamar Advertising Company, OUTFRONT Media and PATTISON Outdoor Advertising will display curated tweets on digital boards across the country. Hashtag messages will amplify the sentiment captured by fans in major cities across the country.

Pattison Onestop is producing all of the creative that will be used by the OOH companies.

“This is a great example of how OOH and social media can effectively create engagement and drive conversation,” commented Rosanne Caron, President; OMAC. OOH and Twitter are very compatible when you consider that both media require you to be succinct in messaging.”

Lamar Advertising Vancouver, British Columbia Pays Homage to The Tragically Hip

“The OOH medium is a powerful one and even more powerful when all the media companies are broadcasting the same message. This is the right message. By broadcasting social posts, tour moments and imagery from fans across the country, we are truly amplifying the unprecedented admiration Canada has for this iconic band,” Michael Girgis, Co-founder of Big Digital and DIVE Networks.

About OMAC
OMAC is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies. OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media.

OMAC members include Astral Out-of-Home, Clear Channel Canada, Lamar Advertising Company, OUTFRONT Media, PATTISON Outdoor Advertising and Quebecor Media Out-of-Home. OMAC members support the communities they do business in by donating more than $24 million annually in advertising space for charities and non-profit organizations. For more information visit

For more information please contact:

Rosanne Caron
President, OMAC
416.968.3435 x 108

Oct 17, 2016

Government Used Digital Billboards to Post Emergency Messaging During Hurricane Matthew

Using Twitter, state agencies in Georgia posted targeted emergency messages directly to Lamar's digital billboards during Hurricane Matthew. This high-tech partnership demonstrates the growing link between social media and out-of-home advertising.

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Oct 13, 2016

WiFi Recharge Stations Coming Soon

Commuters in Vancouver will soon be able to charge their phones and enjoy free WiFi connectivity while waiting for the train, thanks to a new product from Lamar Advertising. Lamar has plans to install the WiFi recharge zone kiosks in a number of Expo Line, Millennium Line and Canada Line stations in Vancouver.

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