FOR IMMEDIATE CIRCULATION
Toronto, August 15, 2016
The OOH Industry is paying homage to The Tragically Hip, the legendary Canadian rock group whose music spans generations with fans across all age groups.
With the support of Twitter Canada, OMAC members including Astral Out-of-Home, Clear Channel Canada, Lamar Advertising Company, OUTFRONT Media and PATTISON Outdoor Advertising will display curated tweets on digital boards across the country. Hashtag messages will amplify the sentiment captured by fans in major cities across the country.
Pattison Onestop is producing all of the creative that will be used by the OOH companies.
“This is a great example of how OOH and social media can effectively create engagement and drive conversation,” commented Rosanne Caron, President; OMAC. OOH and Twitter are very compatible when you consider that both media require you to be succinct in messaging.”
“The OOH medium is a powerful one and even more powerful when all the media companies are broadcasting the same message. This is the right message. By broadcasting social posts, tour moments and imagery from fans across the country, we are truly amplifying the unprecedented admiration Canada has for this iconic band,” Michael Girgis, Co-founder of Big Digital and DIVE Networks.
OMAC is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies. OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media.
OMAC members include Astral Out-of-Home, Clear Channel Canada, Lamar Advertising Company, OUTFRONT Media, PATTISON Outdoor Advertising and Quebecor Media Out-of-Home. OMAC members support the communities they do business in by donating more than $24 million annually in advertising space for charities and non-profit organizations. For more information visit www.omaccanada.ca
For more information please contact:
416.968.3435 x 108