Baton Rouge, LA – April 23, 2015 – Lamar Advertising Company
(Nasdaq: LAMR), one of the largest outdoor advertising companies in North America, today announces its recent transit advertising contract renewal with the City of Kelowna for an additional five year term. The new agreement commences June 1, 2015, and will allow local, regional and national brands to reach consumers through a variety of eye-catching advertising displays on the Kelowna Regional Transit System
“Lamar’s high quality transit advertising formats on the Kelowna Regional Transit System provide excellent coverage across the market,” said Lamar Advertising Regional Vice President Byron Montgomery. “We’re thrilled to continue helping advertisers reach audiences in the fast growing city of Kelowna and across British Columbia.”
Kelowna Regional Transit System’s inventory consists of 70 buses, including seven Double Decker buses, serving 170,000 residents within the City of Kelowna, West Kelowna and Lake Country. The buses circulate more than 4.6 million kilometers annually in the hub of Canada’s Okanagan Valley. Lamar connects advertising agencies and businesses to the transit advertising medium, displaying advertisers’ messages on the interiors and exteriors of Kelowna buses.
“We are pleased to continue our relationship with the City of Kelowna,” adds Montgomery. “We look forward to successful execution of the new contract and maximizing revenue growth for the city.”
In addition to its out-of-home media coverage in Kelowna, Lamar offers various transit advertising formats throughout British Columbia including bus, rail and station displays, reaching commuters as they travel throughout the marketplace.
Bus advertisements running on Lamar Advertising Company’s space in Kelowna, BC (pictured above).
For more information about advertising in British Columbia, visit www.lamar.com/bccanada
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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website www.lamar.com
or contact us
for additional information.
Regional Vice President and General Manager
Lamar Advertising Company
Lamar Advertising Company