News & Events

News & Events

Lamar Advertising Partners with Imagi Outdoor to Expand Transit Media Offerings in Quebec

Baton Rouge, LA – April 15, 2014 – Lamar Advertising Company (NASDAQ: LAMR) has partnered with Imagi Outdoor to expand transit advertising opportunities to businesses seeking to reach audiences in the fast growing suburbs of Quebec.

Imagi Outdoor is present in more than 140 markets across Quebec, including the North and South shores of Montreal and Quebec City, as well as the cities of Gatineau, Sherbrooke, Saguenay, and Trois-Rivieres. The company has long-term partnerships with over 40 transit systems and municipalities.

Under the new partnership, Lamar Advertising and Imagi Outdoor are now the only companies that can deliver transit advertising formats to advertisers who want to reach the millions of people living in British Columbia, Ontario, and Quebec. Overall, the newly combined Lamar/Imagi Canadian market coverage will include the Greater Toronto Area (Mississauga and Burlington), Gatineau (a major Ottawa suburb), Montreal (North and South Shores), Quebec City (North and South Shores), and Vancouver CMA (Surrey and TriCities).

“The addition of Imagi Outdoor’s fleet of 1,300 buses across Quebec combined with Lamar’s extensive transit coverage throughout British Columbia and Ontario will offer advertisers even greater reach and impact than before,” said Byron Montgomery, Regional Manager Lamar Advertising Canada. “We look forward to working with Imagi Outdoor and helping advertisers successfully reach millions of people throughout Canada.”

Advertisements on buses, shelters and transit stations will provide national advertisers an even greater opportunity to reach millions of commuters, drivers and pedestrians that are spending increasingly more time out-of-home.

Lamar Advertising Vancouver, BC Bus Ad Full Wrap Vancouver Imagi Advertising Quebec Bus Ad
Images shown: Transit advertisements running in British Columbia and Quebec.

“With a head office in Montreal, regional offices in several markets, and an all-in-one expert operations team that contributes to a seamless design adaptation and production process for all advertisers, Imagi Outdoor is excited to enter into this journey with Lamar, said Julie-Sarah Desjardins, National Sales and Communications Supervisor of Imagi Outdoor.

The new partnership boasts:
  • The ability for advertisers to tailor campaigns and reach audiences through transit advertisements in British Columbia, Ontario and now Quebec.
  • The Vancouver CMA, Toronto suburban CMA, and now Montreal, Quebec and Ottawa (Gatineau) suburban CMA are important markets for advertising brands to reach. The Lamar/Imagi partnership now enables national advertisers a one stop buying experience for those important Canadian Market areas.
About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs.  Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising.  In addition, Lamar has 22 locations devoted to the highway logo sign business.  This network provides clients with local market insight, as well as the services provided by a firm on a national scale. Follow Lamar Advertising Company on Facebook, on Twitter @LamarOOH or visit for additional information.

About Imagi Outdoor
Imagi Outdoor is a privately owned company that has been operating in the province of Quebec for more than 25 years. Entirely dedicated to transit advertising, our mission is to offer our clients and partners proven transit advertising solutions paired with top quality customer service. Imagi Outdoor is present in more than 140 markets across Quebec, including the North & South shores of Montreal and Quebec city, as well as the cities of Gatineau, Sherbrooke, Saguenay, and Trois-Rivieres - to name just a few. We attribute our success to our strong, long-term partnerships with over 40 transit systems and municipalities.

Press Contacts:

Byron Montgomery
Regional Manager Lamar Canada LTD.
Lamar Advertising Company Canada
(800) 233-9942

Allie McAlpin
Marketing Communications Director
Lamar Advertising Company
(225) 926-1000

Julie-Sarah Desjardins
National Sales and Communications Supervisor
Imagi Outdoor
(514) 355-1777 ext. 114
(800) 770-5410

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