News & Events

News & Events

Komen Knoxville Streams Live Tweets on Lamar’s Digital Billboards to Promote Race for the Cure

October is Breast Cancer Awareness month, and the Komen Foundation is using technology and social media in an innovative campaign to promote its Race for the Cure in Knoxville, TN. It’s easy to get involved – all it takes is a tweet. People can show support for a loved one affected by breast cancer by tweeting their name with the hashtag #knoxRFTC, and it will appear on Lamar Advertising Company’s digital billboards throughout Knoxville.

Watch this segment that aired on WBIR to learn more about the campaign.

Learn more about Lamar’s digital capabilities »

Oct 3, 2013

OOH was #everywhereUR at the 10th Annual Advertising Week

In anticipation of the 10th Annual Advertising Week in New York on September 23-27, the Outdoor Advertising Association of America (OAAA) and its members launched an out-of-home campaign to spotlight the power of the medium, especially its influential relationship with social media.

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Oct 1, 2013

New Study Finds Tube and Rail are the Best Performing Outdoor Environments to Reach People in an 'Entertainment Seeking' Mind-set

Results of a study into the effects of the environment and format of OOH advertising on the success of specific brands and products have been released by media planning and buying agency, Rapport.

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