Douglas College is using an emerging technology to share inspirational student stories through mobile devices. The college has incorporated Near Field Communications (NFC) technology into a wall mural at Vancouver City Centre Station that features a current Douglas student and two graduates.
Holding a NFC-enabled device close to digital hotspots on the mural instantly connects the device to video profiles about the students that automatically pop open on screen. The technology works by allowing mobile devices to communicate via radio frequency with small electronic tags embedded in the mural. In other applications, the technology has been used to enable consumer payments and transit ticketing using mobile devices.
“We’re always looking for new ways to share the great stories about our students and graduates,” says Dave Taylor, Director of Marketing and Communications at Douglas College. “And with mobile technology being so pervasive, NFC is an exciting and convenient way to share those stories with people on the go.”
The NFC feature has also been used on a selection of Douglas College posters on bus shelters across Metro Vancouver. Mobile-device users must turn on the NFC setting for the feature to work. Featured in the videos are Performing Arts graduate Britt MacDuff, Psychiatric Nursing graduate Sanjin Ramovic and International Studies student Anoop Virk.
Douglas College is one of the largest colleges in British Columbia, providing applied bachelor’s degrees, university transfer, career and post-degree programs for over 20,000 students each year.
Dave Taylor, Director, Marketing and Communications - May 20, 2014