In early October, ADWEEK published a complete listing of the winners of its 2019 Media Plan of Year Awards. From experiential to cause marketing to data and analytics usage, campaign categories ran the gamut and winners included several blue-chip brands household names in the advertising universe.
Taking the prize for the ‘Best Use of Out of Home’ was the Delta Sweatlag campaign. The four-week campaign used Lamar digital billboards in and around Los Angeles International Airport to deliver customized messages, powered by live flight data, to arriving passengers on long haul flights, encouraging them to ‘sweat out’ their jet lag at a local Equinox gym.
According to Delta, more 200 Delta passengers visited Equinox gyms during the campaign period while media running on Facebook and Instagram generated a 30% increase in ad recall.
Click to learn more about the Sweatlag campaign and all the winners of this year’s Media Plan Awards.