Research

Research

Almost one-third of all social media usage is now mobile

Americans spend more time on social networks than on any other type of website. Almost one-third of all social media usage is now mobile. Since smartphones are consumers’ go-to tool for social media and internet searching, OOH advertising is a perfect way to reach these on-the-go consumers that spend so much time away from home. 

Digital billboards across the county supplement advertising campaigns by putting your own posts, or your customer’s posts on a billboard in real time. OOH advertising accelerates and amplifies digital, social, and mobile marketing campaigns, because it drives:

  • Website traffic
  • Online and mobile search
  • Social media engagement
  • Downloads
  • Shopping and transactions

Source: Posterscope OCS Survey